THIS JUST IN FROM PUBLISHAMERICA BUT THERE ARE HOLES IN THEIR CLAIMS

I checked and found that the prices of 99% of the books listed on Amazon were substantially different, rather than similar to their Kindle prices. They are not the same as these two examples of Amazon.com books indicate. LIVE WIRE, by Harlan Coben. Amazon price: $14.26 plus $3.00 shipping for a total price of $17.26. Kindle Price: $12.99 with no shipping costs. WATER FOR ELEPHANTS, by Sara Gruen. Amazon price: $7.99 plus $3.00 shipping for a total price of $10.99 Kindle price: $6.29 with no shipping costs. One must search for a Kindle price greater than a book price. Sometimes an older book will have a higher Kindle price but one really must search hard for them. Then there is the shipping. Amazon charges $3.00 to ship a book whereas Kindle books are shipped free. "Publishers who think that they can compete by lowering their e-book pricing, will not survive. Publishers who can set their e-book pricing independently, such as PublishAmerica, with no regard to what the competition does, will thrive." Well, PublishAmerica sells to their own authors. So outrageous prices are not a problem for them. PublishAmerica does not know what other publishers think nor do they know anything of the operations of commercial publishers. This assumption of knowing what other publishers "think" is a bit strange, to me. PublishAmerica authors should do as PublishAmerica says here and the authors will know the truth. Try it authors! "Check Amazon prices on Kindle and compare them to print book pricing: virtually the same. Barnes and Noble: same thing." Check the prices, for sure, but no one will find the result that PublishAmerica claims. This is what PublishAmerica wants their authors to believe. "E-book prices will be similar to print book prices. There is no reasonable reason why this should not be the case, as publishers and vendors across the board are finding out. Check Amazon prices on Kindle and compare them to print book pricing: virtually the same. Barnes and Noble: same thing. E-books have serious benefits for the reader. In the comfort of her home the reader can browse a bookstore, choose to buy, tap a finger, and have the book in her hand within ten seconds: instant gratification! And if she doesn't like the font size, she increases it to her liking. And she pays for no shipping! If anything, in a market economy this should make the e-book MORE expensive. Consumers pay for comfort and convenience, which is why in airplanes business class seats are more expensive than economy seats. But hey, the publisher saves on printing, and that's worth something too. So he doesn't increase the e-book price beyond the print book price. Instead, the publisher calls it even and charges the same amount. The consumer typically assumes that because an e-book comes out of thin air, it should be cheaper. That's a wrong conclusion though. There's nothing inexpensive about creating e-books. A publisher has to build a separate e-book environment, with serious investments in software, staff, and office space. Barnes and Noble is a good example: they invested so much money in e-books, that shareholders protested and went to court. They thought the money was wasted. Fortunately, the court disagreed. Expect e-book prices to rise all over the internet. It's the only way for the supply to stay abundant and prompt. Publishers who think that they can compete by lowering their e-book pricing, will not survive. Publishers who can set their e-book pricing independently, such as PublishAmerica, with no regard to what the competition does, will thrive." Yeah, sure.